Last Updated: June 2025
1. Overview
Horses, Hope & Hustle ("we," "us," or "our") is committed to being straightforward about how we collect, use, and protect your information. This Privacy Policy applies to all visitors, users, and businesses that interact with our website at horseshopeandhustle.com, including the Business Directory, podcast content, event listings, and any forms or checkout processes on the site.
By using our website, you consent to the practices described in this policy.
2. Information We Collect
2a. Information You Provide Directly
We collect personal information you voluntarily submit through forms and interactions on our site, including:
Name and business name
Email address
Phone number
Business location and service area
Website URL and social media links
Business category and description
Profile photos and media uploads
Messages submitted through contact or inquiry forms
Responses to intake or onboarding forms
Any other information you choose to include in a listing or form submission
2b. Payment Information
When you purchase a paid listing plan or any other product or service through our site, payment is processed through a secure third-party payment processor (Stripe). We do not store, access, or retain your full credit card number, CVV, or banking information on our servers.
We may retain non-sensitive transaction data such as the amount charged, date of purchase, and the plan or product purchased for our own records.
2c. Account Information
If you create an account to manage a directory listing, we collect and store your login credentials (email and encrypted password), account preferences, and listing management activity.
2d. Email Subscriptions
If you subscribe to our email list, newsletter, or any automated email sequence, we collect your email address and, where provided, your first name. This information is stored in our email marketing platform and used solely to send you communications you opted into.
You may unsubscribe at any time using the link included in every email we send.
2e. Automatically Collected Information (Cookies & Tracking)
When you visit our website, certain information is collected automatically through cookies and similar tracking technologies. This may include:
IP address and approximate geographic location
Browser type and version
Device type and operating system
Pages visited and time spent on each page
Referring website or search terms that brought you to our site
Clicks, scrolls, and other interaction data
This data is collected through tools such as Google Analytics and our website platform (Showit/WordPress). It is used in aggregate to understand how our site is being used and to improve user experience. We do not sell this data.
Most browsers allow you to control or disable cookies through your browser settings. Disabling cookies may affect the functionality of certain parts of our site.
3. How We Use Your Information
We use the information we collect to:
Create and manage your directory listing or account
Process payments and maintain billing records
Send transactional emails such as purchase confirmations, renewal notices, and account updates
Deliver email newsletters or marketing communications you have opted into
Respond to inquiries submitted through contact or intake forms
Improve the functionality, content, and user experience of our website
Monitor for fraud, abuse, or violations of our Terms and Conditions
Comply with applicable legal obligations
4. How We Share Your Information
We do not sell your personal information. We may share your information in the following limited circumstances:
Service Providers: We work with third-party platforms to operate our site, process payments, and send emails (such as Stripe for payments and Flodesk for email marketing). These providers access your information only as needed to perform their services and are bound by their own privacy policies.
Directory Listings: Information you submit as part of a directory listing (business name, location, description, contact info, website, photos) is displayed publicly on the site by design. You control what information you include.
Legal Requirements: We may disclose information if required by law, court order, or government authority.
Business Transfer: In the event of a sale or transfer of the business, your information may be transferred as part of that transaction.
5. Data Retention
We retain your personal information for as long as your account is active or as needed to provide services, maintain financial records, and comply with legal obligations.
If you delete your account or request removal of your listing, we will remove your publicly visible data. Certain records (such as transaction history) may be retained for legal and accounting purposes.
6. Your Rights & Choices
Depending on your location, you may have certain rights regarding your personal information, including:
Accessing the personal data we hold about you
Requesting correction of inaccurate information
Requesting deletion of your account and associated data
Opting out of marketing emails at any time
Requesting information about how your data is used or shared
To exercise any of these rights, contact us at [email protected]. We will respond within a reasonable timeframe.
7. Children's Privacy
Our website and Directory are not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has submitted information to us, please contact us and we will promptly delete it.
8. Third-Party Links
Our website and directory listings may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any site you visit.
9. Security
We take reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, or misuse. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.
If you have reason to believe your account has been compromised, contact us immediately at [email protected].
10. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will post the revised version on this page with an updated effective date. Continued use of our website following any changes constitutes your acceptance of the updated policy.
11. Contact
Questions about this Privacy Policy or how your data is handled? Reach out at:
[email protected]
horseshopeandhustle.com
